Our Clients

We’re trusted by global brands

What Do You Need?

Whatever your R&D challenges, we can help you find the right solution

Inventing the next breakthrough product?

Does your product need a stronger story?

Ready for expert training and fresh ideas?

How Can We Help You?

What we offer

Our Expertise

Fresh thinking, breakthrough products

Human Insight

The experiences that users want and need

Future Insight

How user needs may change
 

Technology Insight

Harnessing technology to create better experiences

Our Tools

Capabilities we can help you with

Asset Mining

  • Asset Review
  • Stakeholder Interviews

Understand Your Users

  • DeepReal™ Research (IRL & Digital)
  • User Journey Mapping
  • Ideal Experience Model

Future Insights

  • Semiotics & Cultural Trend Analysis
  • Social Data AI Analytics

Creating ideas

  • Story Thinking for New Ideas
  • Concept Development

Developing products

  • Ideal Product Model
  • MVP Prototyping & Iterative Testing

Activating in Market

  • Story Thinking for Commercial Innovation
  • Claims and Demo development
Our Philosophy

Driving your innovation ROI

5 ways your R&D team could benefit from collaborating with Untapped Innovation
Read the Guide

5 ways your R&D team could benefit from collaborating with Untapped Innovation

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Testimonials

  • “The MVP’s developed with Untapped led to three prototypes and we have blown it out of the park. Each prototype met every action standard, beating internal and external benchmarks on critical metrics. We are beyond delighted with the results and we wouldn’t be where we are without your work.”
    Kimberly Clark
    R&D Director
  • “Working with Untapped on the Insights Driven Value campaign was incredibly successful. The true measure of the success is in the participants feedback and, ultimately, for Panasonic.”
    Panasonic
    Head of Insight & Innovation
  • “Untapped’s breadth of experience and expertise meant they were quickly able to grasp our ambitious challenge. They helped deepen our understanding, maximised our creative capacity to turn insight into exciting new opportunities, and framed our ideas within wider innovation strategy ensuring we can deliver long term impact.”
    Booktrust
    Director of Design, Development & Strategic Planning
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